How Are the Financial, Customer, and Web Traffic Metrics Calculated?

A Quick Reference Guide to Our Metrics Calculations

If you've just connected your metrics or are thinking about doing it soon, you might want to know how we calculate your data.

We use Codat to pull data from your accounting software, ChartMogul for customer and recurring revenue metrics, and Google Analytics for web traffic data. The only figures we (MicroAcquire) calculate are your: 

  • TTM gross revenue.
  • last month's gross revenue.
  • TTM profit.
  • last month's net profit.

All are taken from the P&L statement generated from Codat.

To understand how Codat, ChartMogul, and Google Analytics do their calculations, please refer to the following links from the vendors themselves. 



Google Analytics