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      How are financial, customer, and web traffic metrics calculated?

      A quick guide to our metrics calculations

      Last updated: July 24th, 2023

      If you've just connected your metrics or are thinking about doing it soon, you might want to know how we calculate your data.

      We use Codat to pull data from your accounting software, ChartMogul for customer and recurring revenue metrics, and Google Analytics for web traffic data. The only figures we (Acquire.com) calculate are:

      • TTM gross revenue
      • last month's gross revenue
      • TTM profit
      • last month's net profit

      These figures are all taken from the P&L statement generated by Codat.

      To understand how Codat, ChartMogul, and Google Analytics do their calculations, please refer to the following links from the vendors themselves. 

      Codat

      • https://docs.codat.io/docs/assess-financial-metrics#what-ratios-and-metrics-are-available

      • https://docs.codat.io/docs/assess-api-financial-metrics

      • https://docs.codat.io/docs/assess-api-marketing-metrics

      ChartMogul

      • https://help.chartmogul.com/hc/en-us/categories/360002358500-Guide

      Google Analytics

      • https://support.google.com/analytics/answer/1033861

      Still need help?

      Please search the help center again or contact us at support@acquire.com.