How do I connect web traffic via Google Analytics?

A step-by-step guide to connecting web traffic metrics via Google Analytics

Last updated: January 10th, 2024

Connect web traffic metrics to your listing automatically so buyers see your company’s performance in real time. 

Buyers will likely ask about web traffic during due diligence. Save time by connecting the numbers now instead of gathering manual reports later. 

Connecting Google Analytics will add the following to your listing:

  • Users
  • Sessions
  • Bounce rate
  • Avg. Session duration
  • Top channels

You can connect your metrics in two different ways after signing up on Let’s review them. 

How to connect web metrics after verifying your email

During the sign-up process, we’ll ask you to verify your email address. Once it’s verified, you’ll answer questions about your startup until reaching the connect your metrics page. You can either Skip this for now or follow the instructions below. 

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1. To connect web traffic, click Connect.

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2. Click Continue to sign into Google Analytics.

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3. Choose the Google account you're going to synchronize. 

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4. Check the box that gives permission to see and download your Google Analytics data. Click Continue.

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5. Choose the Google Analytics property ID (these are generated from your email address) you want to synchronize. Click Save.

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You'll now see synchronized data under My listing, under the Web traffic box. 

Don't worry if you don't see your data instantly – it might take a few minutes to synchronize and update your listing.

How to connect web traffic on your listing page

If you click Skip for now while signing up for a seller account, you can still connect your metrics later. 

1. Go to My listing and look for the To do box at the top. Click Connect metrics. 

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2. Or, scroll down to Web traffic and click Connect metrics. 

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3. Follow Steps 2-5 above to connect your web traffic metrics. 

Your web traffic will now appear at the bottom of the listing. It’ll be organized by Audience and Acquisition, showing multiple graphs of your web traffic data. 

Web traffic Preview


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