--- title: How do I connect web traffic via Google Analytics? description: A step-by-step guide to connecting web traffic metrics via Google Analytics to add real-time data to your startup listing --- [Skip to content](https://help.acquire.com/how-do-i-connect-web-traffic-via-google-analytics-1#main-content) English Show submenu for translations ![acquire.blog.png\]](https://help.acquire.com/hs-fs/hubfs/acquire.blog.png?height=40&name=acquire.blog.png) Open main navigation Close main navigation - English Show submenu for translations - acquire.com acquire.com How can we help? - There are no suggestions because the search field is empty. 1. [Selling](https://help.acquire.com/selling?hsLang=en) 2. [Listing](https://help.acquire.com/selling?hsLang=en#listing) # How do I connect web traffic via Google Analytics? ## A step-by-step guide to connecting web traffic metrics via Google Analytics **Last updated: January 10th, 2024** Connect web traffic metrics to your listing automatically so buyers see your company’s performance in real time.  Buyers will likely ask about web traffic during due diligence. Save time by connecting the numbers now instead of gathering manual reports later.  Connecting Google Analytics will add the following to your listing: - Users - Sessions - Bounce rate - Avg. Session duration - Top channels You can connect your metrics in two different ways after [signing up on Acquire.com](https://acquire.com/sellers/). Let’s review them.  ### How to connect web metrics after verifying your email During the sign-up process, we’ll ask you to verify your email address. Once it’s verified, you’ll answer questions about your startup until reaching the **connect your metrics** page. You can either **Skip this for now** or follow the instructions below.  ![Connect metrics 2](https://help.acquire.com/hs-fs/hubfs/Connect%20metrics%202.png?width=688&height=489&name=Connect%20metrics%202.png) 1\. To connect **web traffic**, click **Connect**. ![web 4](https://help.acquire.com/hs-fs/hubfs/web%204.png?width=688&height=489&name=web%204.png) 2\. Click **Continue** to sign into Google Analytics. ![Connect GA](https://help.acquire.com/hs-fs/hubfs/Connect%20GA.png?width=688&height=489&name=Connect%20GA.png) 3\. Choose the Google account you're going to synchronize.  ![web 3.0](https://help.acquire.com/hs-fs/hubfs/web%203.0.png?width=688&height=617&name=web%203.0.png) **4. Check the box** that gives Acquire.com permission to see and download your Google Analytics data. Click **Continue**. ![web 4.0](https://help.acquire.com/hs-fs/hubfs/web%204.0.png?width=688&height=617&name=web%204.0.png) 5\. Choose the **Google Analytics property ID** (these are generated from your email address) you want to synchronize. Click **Save.** **![web 5.0](https://help.acquire.com/hs-fs/hubfs/web%205.0.png?width=688&height=399&name=web%205.0.png)** You'll now see synchronized data under **My listing**, under the **Web traffic** box.  Don't worry if you don't see your data instantly – it might take a few minutes to synchronize and update your listing. ### How to connect web traffic on your listing page If you click **Skip for now** while signing up for a seller account, you can still connect your metrics later.  1\. Go to **My listing** and look for the **To do box** at the top. Click **Connect metrics.**  **![fin 8](https://help.acquire.com/hs-fs/hubfs/fin%208.png?width=688&height=384&name=fin%208.png)** 2\. Or, scroll down to **Web traffic** and click **Connect metrics.**  ![web 5](https://help.acquire.com/hs-fs/hubfs/web%205.png?width=688&height=389&name=web%205.png) 3\. Follow **Steps 2-5 above** to connect your web traffic metrics.  Your web traffic will now appear at the bottom of the listing. It’ll be organized by **Audience** and **Acquisition,** showing multiple graphs of your web traffic data.  ![Web traffic Preview](https://help.acquire.com/hs-fs/hubfs/Web%20traffic%20Preview.png?width=688&height=489&name=Web%20traffic%20Preview.png)   ### Still need help? Please [search the help center again](https://help.acquire.com/?hsLang=en) or contact us at [support@acquire.com](mailto:support@acquire.com). - [Buying](https://help.acquire.com/buying?hsLang=en#main-content) - [Getting started](https://help.acquire.com/buying?hsLang=en#getting-started) - [Financing](https://help.acquire.com/buying?hsLang=en#financing) - [Finding a startup](https://help.acquire.com/buying?hsLang=en#finding-a-startup) - [Evaluating startups](https://help.acquire.com/buying?hsLang=en#evaluating-startups) - [Making an offer](https://help.acquire.com/buying?hsLang=en#making-an-offer) - [Due diligence](https://help.acquire.com/buying?hsLang=en#due-diligence) - [Escrow & closing](https://help.acquire.com/buying?hsLang=en#escrow-closing) - [After acquisition](https://help.acquire.com/buying?hsLang=en#after-acquisition) - [FAQs](https://help.acquire.com/buying?hsLang=en#faqs) - [Formalizing your offer](https://help.acquire.com/buying?hsLang=en#formalizing-your-offer) - [Selling](https://help.acquire.com/selling?hsLang=en#main-content) - [Getting started](https://help.acquire.com/selling?hsLang=en#getting-started) - [Listing](https://help.acquire.com/selling?hsLang=en#listing) - [Insights](https://help.acquire.com/selling?hsLang=en#insights) - [Evaluating buyers](https://help.acquire.com/selling?hsLang=en#evaluating-buyers) - [Fielding offers](https://help.acquire.com/selling?hsLang=en#fielding-offers) - [Due diligence](https://help.acquire.com/selling?hsLang=en#due-diligence) - [Escrow & closing](https://help.acquire.com/selling?hsLang=en#escrow-closing) - [After acquisition](https://help.acquire.com/selling?hsLang=en#after-acquisition) - [FAQs](https://help.acquire.com/selling?hsLang=en#faqs) - [Acquisition Tips](https://help.acquire.com/selling?hsLang=en#acquisition-tips) - [APA](https://help.acquire.com/selling?hsLang=en#apa) - [Account](https://help.acquire.com/account?hsLang=en) - [Resources](https://help.acquire.com/resources?hsLang=en) - [Mini Courses](https://help.acquire.com/mini-courses?hsLang=en#main-content) - [Negotiations](https://help.acquire.com/mini-courses?hsLang=en#negotiations) - [Preparation](https://help.acquire.com/mini-courses?hsLang=en#preparation) [![Chill listening crop-3](https://help.acquire.com/hs-fs/hubfs/acquire-logo-cobalt_3@3x.png?width=115&height=24&name=acquire-logo-cobalt_3@3x.png "Chill listening crop-3")](https://www.acquire.com) Copyright © 2026, Acquire.com